Website Formats by Content Type

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A good, effectively working website cannot suddenly appear by chance - you need to make an effort, and it is not a fact that the result will be cool. Moreover, the problem is most often that you have chosen the wrong website format for your business (and you should not blame weak texts or an unsuccessfully composed commercial offer).

Brian Massey, a renowned conversion expert (he wrote the book Your Customer Creation Equation), has identified five basic formulas for creating websites. Use the one that fits your business model perfectly.

Business card website
The owners do not sell anything through fast food email list them. The goal here is different - to draw users' attention to their store (cafe, fitness club) and show where it is located.

A business card site is like a return to the past, when users were just starting to get used to the Internet and any company only needed to flash on the Internet, to show itself online. This format of the site page implies the placement of only the most basic information (address, contact information, some valuable advantages of the company or product). As Massey said, for those who only need a basic presence on the Internet, a business card site is a must have.

Here's what should definitely be on a business card website:

Good design that works to increase brand recognition.

A valuable, well-written commercial proposal.

List of contacts for communication.

Blog
This model is comparable to the media in their traditional sense. The owner of the resource provides the audience with useful content, and earns money on advertising, subscriptions, or even collects voluntary donations.

Here's what a blog should definitely have:

Convenient navigation and its own search engine (so that any visitor can quickly find everything they need).

The option of comments and the ability to share posts with users of other resources (to do this, you need to install icons of the most popular social networks in the blog).

Possibility to subscribe to mailing lists.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Online store
Online stores can vary in both structure and size. One popular example is the online trading platform Wildberries.

Some stores are created specifically to sell just one specific product, while others contain huge lists of all kinds of goods.

The website in the format of an online store includes:

Well-designed landing pages whose purpose is to sell.

An easy- to-use shopping cart .

A section with reviews that will work to build audience trust.

And here it is important to remember that the main thing in an online store is not sales as such, but the focus on solving customers’ problems (of course, with the help of its goods or services).