It includes goods made from expensive raw materials. Brands invest money in their promotion. Consumers are people who value quality, status and durability of products. It is important for them that the purchased items correspond to the declared parameters. The markup for premium goods is very high, but it is perceived as an indicator of status and good quality. Examples of the premium segment:
Mercedes cars;
Four Seasons Hotels and Resorts chain;
Grocery store "Azbuka Vkusa".
Price segment "luxury"
Manufacturers of luxury goods position them as unique and status-rich. They do not hide their high prices, but explain this by the fact that their products are special. Examples of the luxury segment:
clothing brands: Chanel, Prada;
Rolex watches;
Lamborghini cars;
Reasons for dividing goods and services into price segments
Each consumer belongs to a specific target turkey telegram data audience. Even at 25, 45 and 65 years old, the same person has different motivations and purchasing power. It is impossible to create a universal product for all people. Therefore, it is necessary to divide the audience into groups and make products for each of them. This will help to hit the requests, financial expectations and needs of each consumer and effectively conduct sales. If you do not segment products by cost, then there will be risks for the business:
a lot of low-priced goods, which will eventually lead to a decrease in profits;
Incorrect pricing policies, such as selling single-ply toilet paper for a lot of money, which leads to people stopping buying it.
What is a price segment and its types - image 5
Products of different price segments may have the same characteristics but differ in price
The Importance of Segmentation
Defining price segments solves the main task - attracting buyers to different groups of goods. Segmentation is needed to:
increase profits by offering products at different prices for different target audiences. This division allows you to reach more customers;