There are a variety of options here. At your request, subscribers can finish the beginning of a sentence, collectively come up with a continuation of the story, etc. In general, no one limits you - act according to a ready-made scenario or turn on your imagination.
Post useful content
Useful content not only drives engagement, but also numbers (south korean tv series) builds a positive brand image. The principle is simple: you post valuable information (like a long recipe) and it takes time to digest it. In turn, followers forward the article so it doesn’t get lost.
Conduct surveys
When users participate in surveys, they demonstrate their interest in your content, which improves promotion. So it is worth paying attention to audience surveys. You can choose any topic - discuss the latest news, music preferences, etc.
In addition, each survey is associated with two positive moments. You work on increasing engagement and at the same time find out the attitude of users to a new product or highlight their important characteristics that allow you to more accurately describe the target client.
Finally, polls gather a significant audience. The message about participation in the poll is transmitted to the user's friends who may be interested in your community.
Read also!
"Cross-marketing: 5 examples and 8 mistakes"
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How to Work with Content to Increase Engagement Rate
Engaging content works to its full potential when subscribers are in the right mood and have overcome their insecurity.
The thing is that new members of the community often experience childish fear. They can put a couple of likes, add a post to bookmarks, or even forward it to friends, but they are reluctant to comment - like, why do this? So, to begin with, do a little work with the audience.
How to Work with Content to Increase Engagement Rate
Source: shutterstock.com
Even if users are already showing interest, resort to tricks. For example, let the first reactions be left by people from your circle. In short, look for any options on how to highlight your content, so to speak, strengthen the foundation. Although such a technique seems simple, its effectiveness is confirmed by facts.
What else can you recommend?
To make your subscribers want to talk to you, you need to be closer to them . Try to find out what worries them. Behave freely if you can afford it. There is nothing complicated here, but few people do this, and if you pose the question well, you can get valuable information for drawing up a content plan and set the right direction for the discussion.
Pay attention to moderation . At first, no user comment should remain unanswered. Nothing can be ignored, even stickers. Make it clear that each comment is valuable to you. Avoid template phrases - users notice when the interlocutor avoids communication. The initiative should come from you.
Keep the dialogue open to the entire audience . Your answers are important to any user, even if the question is personal. It doesn’t matter how else you were contacted, via Telegram, a form on the website, private messages, etc. — the answer should be publicly available.
Others may not be aware that you have already called the author of the question and explained everything to him - the question in the public remains unanswered. From this, certain judgments are formed. So if the question is sent in the group discussions, publish the answer there.
Stay calm in case of negative comments . And especially do not delete them. Always react to criticism, try to take into account all the details. Just keep yourself in hand, give real arguments. There is a useful side to any negativity - you get a reason to declare yourself in a public discussion. One way or another, your remarks should correspond to the corporate style of communication.
In the current environment, you shouldn't expect that publishing content will solve all your problems at once. We need to take the first steps ourselves. Preparing your audience is a very important step, but in the end, your subscribers will represent your brand, and not just fulfill the conditions of competitions.
The most important rule is to create quality content. Otherwise, there is no point in taking on the job.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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