Why they matter and how to

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So don’t limit yourself to Google’s algorithm as you plan the next year’s SEO strategy. In order to grow in the digital economy, we have to diversify our efforts. What better way to do that than by making sure that you rank on all the top search engines relevant for your audience? Generally, there’s two reasons why your audience would choose an alternative search engine over Google: geopolitical reasons and/or privacy concerns. As such, I’ve categorized the search engines below by global market share and by data privacy.


Top alternative search engines by global market share When analyzing the global australian email list desktop market share of search engines throughout the last decade, there are a few small but mighty search engines that stand out. These are: 1) Bing 2) Yahoo 3) Yandex 4) DuckDuckGo 5) Baidu Screenshot of gs.statcounter.com/search-engine-market-share/desktop/worldwide/, December 2022 These are the engines you want to give extra consideration if you intend to expand internationally. They all have their own unique search algorithms that are in many ways as complex and developed as Google’s.



rank on them If you’re like me a few years ago, a die-hard Apple fan remarkably repulsed by Microsoft’s products (I’ve now converted to the seamless team of PC), you might think prioritizing resources to optimize content for Bing or other engines is a waste of time. What I failed to consider then, and what you might be overlooking, is geographic segmentation. Do you want to reach the American audience using voice search? Consider Bing.