Content marketing is something you’re aware of as a marketer, but do you realize how effective it can be at all stages of the customer journey?
While many marketers create landing pages, blogs, or copr apex usa whatsapp number y for social media posts, great content marketing requires a strategic and multi-faceted approach (and most importantly it relies on you understanding who you’re talking to).
In this blog, we’ll start by looking at what is content marketing and then explore ten steps to help you develop a successful plan.
Set objectives
Be relevant
Use t
he content marketing funnel to drive sales
Establish your content pillars
Develop a Push-and-Pull approach
Use a hub-and-spoke model
Create data-capture content
Amplify your brand using advocates
Set KPIs and measure success
Let’s get started!