Digital competition is increasingly fierce, so optimizing a website's content for search engines like Google is essential to ensure visibility and reach the target audience. In this regard, combining SEO strategies and Gems offers highly customizable and efficient solutions.
This post explains how Gems can be used to optimize your website, improve its search engine rankings and, consequently, attract more qualified traffic.
What are Gems and how do they work in SEO?
Gems are AI experts built on Google's Gemini platform. They are designed to perform specific tasks efficiently, from creating optimized content to analyzing SEO data, Google said .
For companies looking to improve their search engine rankings, Gems can be configured to act as true SEO consultants, offering insights and suggestions based on market best practices.
These Gems are created based on user needs. For example, if you need to improve your site structure for SEO, you can set up a Gem to analyze Google's quality guidelines and identify facebook data areas for improvement in your content.
This includes evaluating titles, organizing paragraphs and even recommending images that can complement and enrich the text, making it more attractive to both readers and search algorithms.
How to use Gems to optimize content
One of the main applications of Gems in SEO is content optimization. They can be trained to identify whether the content on a page is aligned with Google's best practices.
They can also suggest changes to titles, subtitles and even the layout of paragraphs to ensure that the content is structured in a logical and coherent manner, facilitating indexing by search engines.
Additionally, Gems can help with the selection and optimization of images within a page. We know that images play a crucial role in user experience and, when used well, can significantly improve a page’s ranking.
Gems can also recommend images that complement the text, as well as suggest the inclusion of alternative descriptions (alt texts) optimized for SEO, helping to make the content more accessible and relevant.