Websites, when used as effective communication and marketing tools, should be subject to constant monitoring , but there are situations in which the analysis must be particularly in-depth: let's see when and why!
The ideal situation to perform an SEO audit is certainly in view of the creation of a new website . It is totally useless to develop a site without having a clear idea of what its structure will be from an SEO perspective, that is, the benefits of using our homeowner database organization of information according to an ordered and coherent scheme. The tree structure of a website, in fact, is not only necessary in terms of user experience, but it facilitates indexing by the spider and the positioning of the pages within the search results.
SEO audit of a new website to validate its structure
Companies change over the years, have new products or services to sell, and perhaps want to communicate information in a different way: an SEO consultant can help formulate these reasonings, following an accurate analysis of user searches.
For example, it is possible to identify very specific searches related to the company's activities, to be monitored, or the analysis can suggest the level of visibility that certain contents should have compared to others, or even suggest the keywords to use to optimize the texts of the pages.
Rebuilding a site is also a great opportunity to rethink the way the site is structured in terms of domains and page structure (URL) . This becomes even more relevant if you have a multilingual site that wants to target different markets. The choice between a single domain (.com) with language versions organized in subfolders (for example /it, /en. etc.) and localized domains for each target market (.it, .en, etc.) should be evaluated with the support of an SEO consultant.