The Price Index is closely monitored

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As a result on Ozon :

"Stencils" are used during periods of increased demand, for example, before the February and March holidays, due to which the number of product impressions to the most interested audience increases, and payment per click allows you to control advertising costs;
Only illiquid goods on FBO participate in the marketplace promotions and only on days of significant sales when receiving the maximum boost from the platform. If, of course, the promotional prices fit into the unit economy;
the remaining goods are distributed among regional warehouses, which allows having a good Localization Index, not overpaying for logistics, maintaining short delivery times and generally being closer to customers. By the way, due to the above factors, the goods also receive a boost from OZON;
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Image from the author's archive

On Wildberries, in addition to content optimization:


combined the cards;
made the transition to the marketplace warehouse senegal consumer email list (FBO) work format. Thus, fast-moving goods on WB are sold via FBO, and slow-moving goods via FBS;
began to actively use search advertising and an automatic advertising campaign with additional services for managing the advertising campaign, which allowed us to precisely clean up search phrases and receive only targeted impressions with a good CTR.

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Sales growth chart for 4 months on WB. Image from the author's archive

After the start of sales on Yandex Market :

sales were launched via the FBS and FBS-express systems (for the Moscow region);
when orders started coming in steadily and regularly, we shipped the goods to the marketplace’s Moscow warehouse (FBO scheme);
sales boost is used with the highest possible rates;
The goods have an attractive Price Index and are set up to participate in co-financing together with YM.