When promoting a link, e.g. the one to your homepage, this is also referred to as link sponsorship, whereas the display of images is called display advertising.
Whether an advert is actually shown by Google depends not only on your own website and willingness to pay, but also on the keywords you choose. This is bahrain telegram screening why the terms search engine advertising and keyword advertising are often used synonymously.
You can place advertisements on Google using the Google AdWords tool . The search engine does not simply specify a "purchase price" for an advertisement, but rather a kind of auction takes place. However, the highest bidder does not necessarily win the contract, because Google also takes a "quality factor" into account. This reflects the quality of the advertisement and indicates how relevant a corresponding website is for the specific keyword. The search engine uses various factors, including the length of stay, bounce rate and conversion rate:
The dwell time indicates how long a user stays on your site after finding you via a keyword. A high dwell time signals high relevance to Google and thus has a positive effect on the quality factor.