an approach that is disadvantageous to the customer

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Commission model:
Many agencies operate on a commission model, which can lead to unnecessary expenses and inefficient use of the client's resources.

It sounds harsh, but it is a given: the commission model of work implies that the customer pays a percentage of the advertising budget to the specialists who launch and run the activities.

This operating scheme has 3 significant disadvantages:

it is based on increasing the budget , not on its effective distribution. The larger the advertising budget, the higher the advertising costs, the higher the agency's earnings. Even if this increase does not bring you any benefit;
the contractor is not interested in increasing the kenya consumer email list effectiveness of advertising campaigns and optimizing their settings, because the client does not pay for the services provided or the leads generated, but simply a percentage of the budget spent;
with small budgets and a desire to save money, the customer runs the risk of running into a newbie contractor who will take payment, that is, set a %, much lower than the market, but will study and gain experience with your money. This can directly affect the results of activities and lead to misuse of funds.

It is important to remember that good specialists and agencies do not dump the market, but justify the value of their services with experience and relevant cases.

If a contractor offers you such a work scheme, we advise you to evaluate all the risks especially carefully. Otherwise, it may turn out that the contractor, not you, will receive the profit.