Generating content with the aim of positioning keywords is a very important part of inbound marketing.
If we are able to do it correctly, we can gain organic traffic.
Of course, we need a strategic approach, technical knowledge and perseverance.
Some of the most common actions involve searching for keywords.
These keyword researches are not something we do once and that's it, we must do them and review them frequently to see what options we have to position ourselves and how our competitors' strategies are changing.
With these keywords clear, it is time to develop content plans.
Also consider which of these contents can be useful for other channels (social media and email marketing).
SEO is important, but the coexistence between the different channels is even more important.
Finally we move on to the writing .
Keyword-oriented but attractive to users, solving their number code philippines need.
Don't forget to check your analytics to improve existing content.
Come on, a complex job that we are able to do thanks to a local and international team that helps us.
Sometimes, when you work for an international brand , sharing these keys with other colleagues can be a good way to grow.
How do you rate the help that different tools provide you when it comes to making your daily work easier?
The word that best defines it is "essential."
We could spend hours doing trial and error tests or just trying to position ourselves for words that we know will help us.
However, for me what makes sense is to be able to analyze.
Information doesn't kill creativity, it just makes us more aligned with our goals.
Intuition is good when we try to find keywords that will position us, but knowing if they are really going to work makes us more accurate in our daily work.
If you have a tool that allows you to search for the keywords you need to invest effort in, it eventually becomes an essential tool in your daily life.
In our case, we use SEMrush and it helps us create consistent content plans and improve our results month after month.
It requires time, human resources and work, but you don't start from scratch, you start with valuable information.