16 SaaS Marketing Statistics To Know in 2025

[tasmih1234]

One quick search of “SaaS marketing statistics” will show you a bunch of statistics about SaaS major markets, industry annual growth rate, adoption rate, market size, churn rates, and other such statistics.

It’s good and all that, but let’s be honest: It doesn’t exactly sell on the intent. You want to know about SaaS marketing and not the SaaS market.

There’s also the other thing. A few statistic listicles deliver on the intent, but are not relevant anymore. Most of them have findings from 2019 or around that year.

SaaS is an ever-evolving industry that’s changed in the past few chile mobile numbers list years. Many companies now use AI-powered tools and have to abide by new search engine policies. This means that findings from older studies may no longer be up to date.

There’s an obvious gap here, and I aim to solve that with the help of this article on top SaaS marketing statistics. In this piece, we’ll be looking at key statistics that can guide marketing strategies in the SaaS space.

[Before we delve any further, just for SEO purposes, since my job description basically calls for it: SaaS marketing refers to the marketing activities SaaS businesses undertake to promote their product.]

Let’s dig into the piece since that’s out of the way!

Top key SaaS marketing statistics
Here are 16 statistics about SaaS marketing from studies that I have found interesting from different types of B2B marketers.

Just a quick FYI before you move forward: All sources are vetted, from credible sites (and surveys), are contextual (aka, they actually focus on SaaS businesses), and are relevant (no study is older than 2022!).