The article answers the questions:
How is a modern website built?
What should be on a website?
What should a website look like?
Contents:
Hero image
Minimalism
CTA
More analytics
Marketing content and blog
Hero image
This is the section we see immediately after entering the website.
This section:
displays primarily a slogan or tagline. It presents either the brand itself or the benefits we will gain if we decide to cooperate;
in the background displays either an image or a video that corresponds to a given brand or industry;
displays a CTA (Call to Action) button. It attracts the attention of the recipients and also redirects them to perform a specific action (register, purchase or contact).
Hero image
Example of using hero image (source: nadio.eu)
Minimalism
An important element of every modern website is minimalism , or simplicity. Today, this is the first element that many of us associate with a modern approach to websites . Today, websites that are maintained in uniform colors can be considered modern . Attention is drawn to the clear division into the dominant color and the accent color. It is difficult to look for unnecessary decorations on the website. To see this, just look at any Google service . We will quickly notice what minimalism really is. These services use the so-called flat design style , which for many web designers is also a determinant of a modern approach to creating websites .