You can also gather data from your paid marketing campaigns to inform your marketing activities. For example, let’s say you created a Facebook ad promoting a podcast that drives tons of traffic. Consider repurpos australian business email list ing the content to create a blog or downloadable checklist as the topic obviously has an interest to your audience.
Influencer Marketing
Influencer marketing can help you gain reach in a targeted audience or niche and drive campaign performance. The key is to partner with an influencer that aligns with your brand and has an audience that will be interested in your product or service.
Bear in mind it’s not just about the number of followers when choosing an influencer, it’s about how they engage with their audience and the topics they promote and are passionate about.
You can coll
borate with an influencer in several ways:
Promote an event
Gifting or sending a sample for them to try
Giveaway
Social channel takeover
Use them as a host