When It’s Time to Go Home, Make One More Call

[rifat28dddd]

I find, and it’s covered off again in your book, it’s the messages that you leave and the power of that message, and you have a section, “Leaving effective voicemail messages that get returned”.

“Hi, it’s Johnny here from estateagents.com. Can you give me a call?” Is not really going to cut it, is it?

Jeb: No. If you think about a voicemail message, most of your calls ecuador telegram data are going to go to voicemail. That’s just the truth. So I always ask people, “What’s your biggest challenge?” and they go, “All my calls go to voicemail.” I go, that’s what I challenge is the fact. The fact is, is that most calls are going to go there.

So, if your call goes to voicemail and you’re going to leave a voicemail, leave a voicemail that gives you the highest probability of A) getting your call returned and B) getting information to them that allows you to begin to tell your story. So a voicemail should be around 30 seconds. No more than that. And in the book, I give you a framework that will double your callbacks. That’s not going to change your life, because most people are getting a 2 to 4% callback rate. So if you double that, it’s not going to change everything for you.

But you have to recognize that there’s this thing called familiarity. Familiarity is a really powerful part of the prospecting paradigm. In other words, the more people see your phone, the more people see your face, and the more people hear your voice, the more people hear your message, the more likely they’re going to interact with you and engage with you when the time is right. So by leaving a voicemail, you’re able to leave a 30 second commercial.

And when you start thinking about sequencing and pursuit plans, you can create a series of voicemails that you may leave for a high value prospect over the course of say a month that tells your story one little drip at a time. So first of all, think about voicemail as a great tool, rather than something that’s getting in your way.

And think about it as a way to tell your story, leave a message that gets the prospect a little bit of information at a time. Also make sure that you leave a voicemail, just follow the process in the book. I guarantee that it works. I just spell out the process in the book that will give you the highest probability of getting that person to call you back.

EA: Lovely. One final question, cause I’m very grateful that you’re taking your time whilst you’re on holiday. And so last final question, “11 words that changed my life”?