Feedback has become a key concept for any company. This is because both employees and customers no longer have a passive relationship with the institution's services, products and communication.
This change in behaviour is linked to the new possibilities of interaction offered on the Internet. Regardless of the environment in which they are, people can play a more active role in dialogues established online.
For companies, the challenge has been not only to meet demand, but to take advantage of this opportunity for dialogue to improve their internal processes and, in the case of the end consumer, to strengthen the relationship established with the company and increase the level of satisfaction with the brand.
In today's post, we'll show you how to use feedback internally argentina email list 4.8 million contact leads and externally. Different strategies are needed for each audience, but the benefits are worth the work.
Let's understand how it works in practice?
What is feedback?
Before we get to the best practices, let's clarify the concept of feedback. Feedback is a response given to some stimulus as a way of evaluating it.
When we talk about business feedback, we are referring to the response that employees and customers can give to what is offered to them.
In the internal environment, it refers to evaluations carried out among the team. Anyone who intends to have a minimally organized management process must systematize the way in which feedback from leaders and collaborators will be provided.
In the case of external audiences, the focus is on the company's end customer. However, since companies currently have a high degree of exposure, it is important to also consider the interactions and reactions of the various audiences, as well as the different channels through which this occurs.
Whether in the external or internal environment, it is important to understand the benefits of feedback and how to manage it to improve your company and your relationship with your audience.
It is essential to understand that, regardless of the nature of the feedback, it is something positive for the company because it indicates the strengths of the business, but also those that can be improved. Let's better understand feedback in the internal and external environment of the company.