To create audience segmentation from CRM or ID, you indonesia mobile number list need to prepare a database. The records in it should look like this: external_id,email, phone,gender 1,79083684685, [email protected],m For mobile device IDs, the file looks like this: For Android: alphanumeric string, everything is written in lower case, the separator between the lines is a hyphen: aaa-bbbb-ccc-1212-01010120 For iOS: the string is alphanumeric, everything is written in uppercase, the separator between the lines is a hyphen: AAA-BBBB-CCC-1212-01010120 Basic requirements for the CRM database at Yandex Audiences: It should contain at least 100 entries, and it would be better if there were more, since not all accounts may be relevant; The file extension must be CSV and it must not weigh more than 1 GB; The file must contain the client's phone number or email, the rest of the data is not so important; Clients' email addresses must be written with a lowercase letter; and phone numbers must be written in one line - 79083684685 (without spaces or hyphens).
More detailed requirements for CRM data can be found in Yandex's explanation. After loading the database into Yandex Audiences, it will take some time to process and create a segment based on this data. At the output, you will receive a page with information about the audience and data on segment coverage. Database processing results Database processing results For the resulting segment, you can launch separate campaigns aimed at additional sales of related products.
2. Segmentation via Yandex Metrics This tool is used more often to segment similar audiences that the counter has previously collected. In total, you can select three types of users in Yandex Audience: All visitors – all site visitors that Metrica took into account; Segment – The metric divides audiences into different segments: new users, interested users, those who viewed certain pages, etc.