Learn more about this marketing strategy and see how to use it in your business.
Have you ever heard of a sales funnel? This strategy is widely used in marketing campaigns. However, with new consumer habits and the internet, the focus of sales strategies has shifted to the user experience . This is why a new process has emerged: flywheel marketing.
Are you curious about the flywheel? Then read the blog until the end and understand what this strategy is and how to use it in your business.
What is the flywheel?
First, it is important to know that the sales funnel works with the customer's purchasing journey in stages, with appropriate strategies for each one. In other words, this process is linear and continues to nurture the audience until they become a customer and buy.
The flywheel, on the other hand, is concerned with what happens line data after this audience becomes a customer. Understand: this process works like a wheel. It requires an initial effort to start turning and then the movement continues.
Flywheel Marketing System
In marketing terms, this means that generating leads is the initial effort you make to get the mechanism running. In other words, at the beginning of the process, you need to make a greater effort to achieve results. This is where you should:
Create rich content to build your authority;
Be at the top of search engines;
Have a good strategy for customer relationships;
Provide good opportunities and sales for the first leads;
Ensure the best user experience for the public.
This way, you take advantage of the first impulse to keep the strategy going and customers will bring new customers. From then on, the movement starts to happen more easily.
Thus, unlike the sales funnel, the flywheel presents a circular process, with 3 parts:
Attract the public with relevant and interesting content.
Engage the public with a strong brand-customer relationship, delivering solutions to the audience's problems.
Delight your audience with the best user experience they will have with the aim of turning them into brand promoters.
Differences between flywheel and sales funnel
Now that you understand the mechanics of the flywheel, let's show you the differences between this strategy and the sales funnel.