Find site owners who link to dead pages

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Now that you know how to identify dead links, you can start looking for websites that link to those broken pieces of content.

Use an SEO tool to find those linking sites. You can input the URL of the broken page and see which websites are linking to it. The backlink or referring domains report will give you a list of all the sites that point to the dead page.

Not all linking sites are worth reaching out to. So, prioritize high-authority sites that are relevant to your niche. Look for active websites. They’re more likely to respond to your outreach and update their links.

Next, track down their content information. Most websites georgia mobile numbers list have a “Contact Us” page or an email in their footer. If not, you can use Hunter.io or Voila Norbert to locate the site owner’s email address.

Create personalized outreach emails
Now that you have all the relevant contact information, it’s time to do some broken link building outreach.

Personalize your outreach emails. Avoid generic templates. Address the recipient by name and reference their website or specific content.


Show genuine interest in their work and explain how replacing the broken link with your resource benefits them.

Example:

Subject line: “Broken Link Fix for Your SEO Resource Page”

Hi Sarah,

I was exploring your “SEO Resources for Beginners” page [insert URL here] and noticed a broken link pointing to Moz’s “Beginner’s Guide to SEO” [insert dead URL here]. Since that page isn’t active anymore, I wanted to suggest a replacement that might be a good fit.

I recently published a similar resource titled “SEO Basics: A Beginner’s Guide to Ranking,” which you can find here: [your URL]. It’s an up-to-date guide with actionable tips and even includes a free downloadable SEO checklist.

If you’d like, I’d also be happy to point out some other broken links I noticed while reviewing the page.