What is paid advertising on Facebook Ads?

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Advertising in Facebook Ads is, next to the advertising campaign in the Google search engine, one of the most popular forms of advertising on the Internet. The huge number of users who make up the size of the social networking site Facebook, shows how many potential customers can be acquired using this advertising. A properly prepared message, addressed saudi arabia cell phone number a selected group of users, can influence, for example, building awareness of our brand or our products, as well as acquiring many contacts to customers, while building a mailing database that we can use to send newsletters. In this article, we will explain the essence of creating ads on Facebook and describe the goals we can achieve with them.

The article answers the questions:

What is a Facebook Ads advertising campaign?
Who should you target with your Facebook ad?
What is the purpose of Facebook ads?
Contents:

Facebook Ads Campaign – Effective Advertising on Facebook and Instagram
Is there a Facebook Ads tool?
Sponsored Ads on Facebook – Are They Worth Using?
Who can you target with Facebook ads?
Facebook Advertising and Advertising Goals
Facebook Ads Campaign – Effective Advertising on Facebook and Instagram



There is no need to elaborate on how popular social networking sites have become in today's world. Their leader is Facebook , where the number of accounts is counted in billions and is constantly growing. The owner of Facebook - Mark Zuckerberg - in April 2012, also became the owner of another very popular social networking site - Instagram , which expanded the advertising tool by millions of users.

Is there a Facebook Ads tool?
Facebook Ads is a Facebook advertising tool that allows you to create and display ads on Facebook, Instagram, Messenger , and the Audience Network . In the Facebook advertising system, we can manage our ads and manage the audiences for our ads, which we are able to acquire ourselves, using the user tracking code called " Facebook Pixel ".

Sponsored Ads on Facebook – Are They Worth Using?
Facebook is currently the largest social networking site, which has over a dozen million users in Poland alone. Year by year, the portal gains millions of users who use the site to contact their friends and family. This site is also used in business to acquire customers who may be potentially interested in given products or services.

Facebook Ads
Example Facebook ad (source: Facebook)

Facebook users also use very popular smartphone applications that enable quick contact ( Messenger ) and the ability to publish photos and videos described with hashtags , i.e. single words describing the content of their publications ( Instagram ).