The response often returns a panel like the one shown in the following image:
Keywords with questions - Example
Google always tries to provide the most appropriate answer to the question asked.
This answer can come from the Knowledge Graph or from an excerpt from a website.
Featured Snippets - The Google Answer Box
When a user asks a question, Google presents the answer in the form of a featured snippet that includes the summary of the answer extracted from a web page plus the title of the page and its URL.
Here's how a featured snippet looks:
Keywords with questions - Featured snippets example
Now, let's understand the types of questions that Google can answer and that will help you identify the best keywords and plan your content to give a direct boost to your entire SEO strategy .
Types of questions Google can answer (keywords in question form)
With the advent of semantic search technology , Google has made a giant leap from being a search engine to evolving into an answer engine.
Since then, several initiatives have been developed in the area of semantic search, artificial intelligence, voice search , structured data , query processing, etc.
These developments have helped Google become a search a philippines telephone number ssistant that can provide direct answers to users' questions rather than simple links to websites.
The concept is pretty simple, Google focuses on voice search and tries to provide users with instant answers.
As a result, websites that use the right structure have the opportunity to rank in featured snippets in Google search results .
There are several types of questions that Google can answer.
The most notable ones are those we will describe below:
1.- Direct response questions (DAQ)
These are keywords that begin with “What”, “Which”, “Where”, “Who”, “When”, “Why”, etc.
When a user asks something like “What is the name of our galaxy?” the intention is to get a direct answer, which in this case will be “The Milky Way.”
Keywords with questions - With direct answer
Google accurately predicts user intent by leveraging the power of Hummingbird powered by semantic search technology and returns an accurate answer for the user as you can see in the screenshot below.
Similarly, Google returns a direct answer for other types of questions provided in the examples you can see below.
For a question like “What is the longest river in the world?”, Google returns the direct answer “Amazon” after accurately predicting the answer from question-and-answer sites like Quora.