The article answers the questions:
What is a sales funnel in online marketing?
How to design a sales funnel for your company?
How to measure the effects of a built sales funnel?
Contents:
Sales Funnel - Definition
How to measure the effects of a sales funnel?
Sales funnel – stages
Stage I – Top of the Funnel (ToFu), or increase awareness
Stage II – Middle of the Funnel (MoFu), or stimulate interest
Stage III – Bottom of the Funnel (BoFu), or decision and sale
Stage IV – Post-sales activities
Sample Sales Funnel
Facebook Sales Funnel – What You Need to Know When You Have a Fanpage
B2B vs. B2C Sales Funnel
Sales Funnel - Definition
A sales funnel , also known as a marketing funnel or conversion funnel, is a purchasing process through which a potential customer should be led so that they decide to buy your product or use your service.
Remember, however, that sales are not the only goal you can gain when you decide to implement a sales funnel .
The end goal could be:
increase in website traffic,
increase in brand awareness,
building a mailing list,
presentation of the offer etc.
When you use a sales funnel , you will gain more control from the process of getting to know the brand, increasing its recognition, to the action stage.
Why is it worth using a sales funnel in your business?
A marketing funnel supports the sales process of both products and services;
This is an effective way to acquire customers;
Possibility to increase brand awareness;
Optimization of advertising costs, as promotional activities will become more tailored to the goals you want to achieve and to the target group;
Creating a sales funnel is closely related to measuring the effects, and thanks to this you will be able to check whether the actions you are taking are really working, or whether some stages require modification. For measuring the effects, we recommend, for example, the free Google Analytics tool;
You will find new, effective lead generation techniques;
You will get to know and understand your target group even better and adapt your activities to their needs;
You will be able to analyze which activities within each stage of the funnel are the most effective.
How to measure the effects of a sales funnel?
Measuring conversions from a sales funnel can be done in many ways. For beginners, it may be enough to create a comparison of the number of people who visited your online store with the number of purchases made. This way, you gain conversion value. On the other hand, when creating an email campaign, compare the number of messages you sent with the number of people who, for example, responded to the email or clicked on the link with the offer.