If not, consider targeting a more specific keyword malaysian numbers to see if it yields a better ROI. You can then use these insights to expand your advertising efforts.
Is it a long tail keyword?
Long-tail keywords are more specific phrases with lower competition. They attract a more targeted audience, which can lead to higher conversion rates.
For example, if you sell specialty footwear, instead of targeting “shoes,” focus on keywords like “women’s waterproof hiking boots” or “men’s lightweight trail running shoes.” Just make sure they’re relevant to your products and ads.
A graph showing search volume and conversion rate, using long-tail keywords
These long-tail keywords may better represent what your potential customers are searching for.
This targeted approach means you're advertising to buyers who are already interested in your specific offering, increasing the chances of a sale. However, they tend to have lower search volumes, which you need to factor into your overall advertising strategy.
Are you testing (and refining) the campaign?
Regularly check the performance of your keywords. If certain keywords aren't attracting clicks or conversions, replace them and monitor the performance of the new ones.
Keyword selection isn't a one-time task. Experiment with different phrases to see which ones resonate most with your target audience.
For example, if "organic coffee beans" doesn't work well, try "organic freshly roasted coffee" and compare the results.