Most marketers and business owners unanimously assure: you should know your target audience down to the smallest detail. And it is. But, in the context of technical advertising setup, I urge you to start by testing simple structures. That is, advertise all products, to the entire audience.
Developed and implemented advertising settings for the men's clothing (sweaters) industry
What did this structure show for our client? That both men and women buy switzerland rcs data men's sweaters. And then we need to scale. But how to do that if Facebook, after updating to IOS 14, does not allow us to scale by advertising companies. We used Google Analytics data.
Dynamics of growth in purchases of men's sweaters during November and stable advertising prices
Dynamics of growth in purchases of men's sweaters during November and stable advertising prices
Facebook shows a breakdown in Google Analytics. For example, by age, placement, or geography in terms of sales. There you can view reach, impressions, maybe clicks, but this data is not enough.
Facebook Ads Breakdown in Google Analytics
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sumaiyakhatun29
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