Ensuring data privacy

hasanhossain · Post by **hasanhossain** » Sun Dec 22, 2024 7:22 am

Once you know why people aren’t completing the purchase journey, you can take action to address their concerns. However, if you only assume you know why people are abandoning, you may take the wrong action and alienate potenti russian email address al customers further.

Market research always involves listening to the customer. Keep these ideas in mind:

Commission primary research to find out why carts are being abandoned.
Talk to everyone who has a touchpoint with their customers.
Check your social data.
Find out what issues are coming into call centers.
Conduct A/B testing to learn more about your customers’ preferences.
Examine a variety of data streams to understand that customer experience better.

When you’re gathering and storing data, you must be aware of the relevant data privacy laws.

First you must adhere to the data privacy legislation in the jurisdiction where you operate. So, for example, if your brand is operating at all in the European Union, you must follow GDPR and in the US you should be aware of the CCPA.