definition of call to action
Why place CTA?
What are CTA best practices?
1. Place only one CTA per web page
2. Write a relevant message
3. Choose and place your CTA
The location of the CTA on a web page
The shape and colors of the CTA
4. Test
5. CTA in your social media content
CTA definition to conclude
CTA definition to summarize in 4 questions
Are your newsletter and banner ads not converting? Are you struggling to convert brazil whatsapp number data your prospects into customers? Imagine, you boosted website traffic and an impressive click-through rate on your form. It’s possible, by judiciously placing relevant CTAs! Discover call-to-action marketing best practices in our CTA definition article !
CTA Definition and Best Practices
definition of call to action
CTA is the diminutive of call to action which translates as “call to action” in French. It takes the form of a link, a clickable button and contains an action verb to be effective. For example: “Click here! “, “I'm signing up!”, “Subscribe to the subscription”…
The goal of the call to action is to encourage prospects to take action and make them progress in the customer journey. The call to action is therefore a real digital marketing tool that allows you to engage your visitors and convert them into customers!
It is highly recommended to place CTAs when implementing a direct marketing or inbound marketing strategy . Indeed, the latter consists of attracting the prospect to your company using content optimized on specific keywords. It is therefore natural to offer the visitor to continue his visit, your information gathering by inviting him to make an appointment, to consult another web page of your site, to send you a message through the contact section, for example.
Furthermore, before the birth of digital marketing, the call to action was used in advertising mail to encourage customers to place an order. The call to action is therefore an essential marketing element that has evolved with the advent of digital and e-commerce sites.
definition of call to action
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Why place CTA?
The CTA is essential to make your visitors react. By offering actions such as “Add to cart”, “Download the whitepaper” or “Subscribe to the newsletter”, the CTA advances your prospects in the sales cycle . Therefore, it helps to increase your conversion rate.
In addition, the call to action can speed up the conversion of the prospect. For example, he or she browses through the blog posts on your website. On one of them there is an advertisement offering “Discover the best B2B negotiation techniques and succeed in your professional interviews”. A CTA just below invites the Internet user to “Download the free white paper”. The prospect downloads it and, as he or she is seduced by the content, registers for your training, contacts you by email or subscribes to your LinkedIn™ newsletter , for example. Something that he or she would not have done immediately if he or she had not downloaded your free resource (whitepaper).
The call to action encourages your reader to take an action you have planned. This allows you to multiply opportunities and more effectively convert them into an attractive prospect.
What are CTA best practices?
For your CTA to convert, there are elements that must be respected! Here are the 4 tips to create effective calls to action!
1. Place only one CTA per web page
In fact, it is advisable to insert only one call to action per page at the risk of losing your visitors. When you offer multiple options, you generally think that you will increase your chances of success. If this theory is confirmed in other situations, it does not work in marketing! So, when writing your content, think about your unique goal to precisely define your CTA and make sure it respects it.
Here's the rule: one content = one goal = one CTA!
This advice also applies to all of your marketing content: prospecting emails, social media posts, etc.
2. Write a relevant message
It’s pretty obvious, but for your CTA button to have a high click-through rate, you need to choose your message carefully. So, using an action verb is essential, but it’s not enough! If you just write “Submit” or “Download,” you’re not sending a clear enough message. The promise is missing: what will we gain by clicking the button?
So, favor phrases that sound good and hit home like “Submit the registration form,” “Receive the exclusive article to find clients,” or “Enjoy a free month.”
Therefore, the content of your CTA button must be perfectly clear and precise. If possible, don’t hesitate to personalize it to humanize it. Instead of simply writing “Click here,” write “Click here and become an inbound marketing expert.”