Advertising conversion This is a metric that shows how successful a marketing campaign is in attracting customers. The higher this metric, the more people will be interested in the product and will go to the company's website or leave their contacts for further interaction. This is the first step in the sales funnel, on which the entire process depends. High advertising conversion directly increases the number of cold calls. Website conversion Shows how many users perform a target action by visiting a page. This could be an application, a newsletter subscription, or a call request.
If the site is inconvenient to use, poorly optimized italy business mailing list for mobile devices, or overloaded with unnecessary information, conversion can significantly decrease. Sales Conversion When of the operator with the potential client. As soon as the company receives contact information, cold calling begins. Conversion to sales shows what percentage of calls ended with a deal. At this stage, the operator's skills, the quality of the script and the ability to find an approach to the client play a crucial role.
How to identify non-target customers Often, unsuccessful calls occur not because the operator did something wrong, but because the client was not initially interested in the product or service. In order not to waste resources on such clients, it is important to be able to identify them at the early stages of interaction. This is done by segmenting the database by key criteria: age, gender, geographic location, interests and other parameters that may indicate potential interest in the product. How to Increase Call Conversion To increase the conversion of cold calls, you need to pay attention to several aspects: Database analysis.