Contents:
Basic SEO for an online store
Market and competition analysis
The challenges of positioning an online furniture store
Unique product and category descriptions
Broad positioning, brand phrases and local SEO
How else to position an online furniture store?
Summary of the most important information – remember this!
Basic SEO for an online store
Positioning an online furniture store requires a well-thought-out SEO strategy that takes into account the specifics of the industry and the unique challenges it may face. However, basic SEO activities are the most important and it is with them that we traditionally start positioning any online store. So what should you take care of first? Let's take a look.
Selecting keywords
You should choose keywords related to furniture type (e.g. leather sofas), customer preferences (e.g. furniture for small apartments), and location if your store serves a specific area. Keyword analysis tools like Google Keyword Planner can help with this task.
Content optimization
Product descriptions must be detailed and contain important information about the furniture such as materials, dimensions and functionality. The online store should be clear and easy to navigate, which improves the user experience and affects the ranking in search engines.
Internal and external links
Building internal and external links improves the navigation and indexing of your online store. Internal links connect product pages to categories and other important store pages, while external links can be acquired by collaborating with bloggers or publishing guest articles.