Other channels such as Facebook, Instagram and email already have their own metrics, but this did not yet exist on WhatsApp.
360Dialog has more than 35 thousand customers globally, and Digisac , with more philippines country code number than 12 thousand Brazilian companies, will be able to count on Meta's official partner, ensuring that its customers have access to the conversion, marketing and insights API, that is, you have a 360º view of the optimizations.
On November 19, 2023, the company will launch 360Dialog Insights together with Digisac, where you will have access to WhatsApp metrics, making it the first solution on the market created with this purpose.
Acquisition Channels
Whether through Meta ads, printed QR Code or digital ads, the platform will show which of them the traffic responsible for the lead came from.
Events
In this case, the “events” highlight the moment when the user converted in the funnel and from there you can increase and optimize ROI (return on investment) and ROAS (return on advertising investment)
It is worth remembering that event mapping is done based on conversations between companies and users.
Measurement
Cost per lead, per conversion, revenue generated, ROI, ROAS and other important metrics are available, so you can check the lead's complete activity and make more assertive decisions.
With this information you will create better campaigns and optimize points that harm your results.
Meta Integrations
Thanks to this integration, you can retrieve statistics on ads and campaigns, import data such as expenses made on the campaign, and the conversion obtained by the tool.