There are thousands of brands, but few remain in the mind and memory. Everyone communicates, but few connect. We can have an amazing product and very clear ideas and still fail to consolidate a clear brand image in the public's mind.
For a brand to stand out from the rest, it is essential to build its own distinctive identity. To do this, it is essential to start with the basics and define what a company's corporate image is .
Throughout this text we will discuss all these aspects:
First: What is corporate image?
It is the way in which the public interprets the set of signals lebanon phone number data that we emit through the products, services and campaigns created by the brand. These associations serve to generate a favorable or unfavorable link towards it. It could also be said that the corporate image is the meaning that a company takes on for the consumer.
The importance of branding is therefore unquestionable for any company that wants to build a bond with its consumers and sell its products. Branding is a working methodology from which to tackle any brand project, whatever its nature. It is a transversal and underlying tool that will give meaning to everything we do.
Why is a company's corporate image important?
It is important to have a good brand image to facilitate permanence in the consciousness of our potential public and to transmit, increase and maintain the spirit and prestige of the company. To achieve this, we must be aware of the importance of not skimping on the resources that are necessary, since investing in the development of your company's corporate identity can bring you multiple benefits. It facilitates:
The consumer's purchase (user experience).
Brand identification by maintaining consistency in communication across different media, resulting in the consumer receiving a clear message about the company or business's focus.
Creating brand value by increasing public recognition, creating awareness and loyalty among consumers and being more competitive.
If you think that the brand image does not serve these purposes, perhaps it is time to reconsider rebranding . Therefore, the direct relationship between brand image and strategy is evident.