the performance of their

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Key findings from the survey
So, given the information and responses we’ve gathered, what can we determine about immediate and long-term trends within content marketing? And, more importantly, how can you apply these findings to improve your own efforts?

Here are the keys to take away:

Content marketing strategies are gaining in effectiveness. Even though only 11% of companies rate strategy as “excellent,” more than half believe their approach is working well. Furthermore, nearly 70% of companies surveyed believe their content results were more successful in 2020 than in the previous year and only 8% believe their efforts have regressed.
It’s not just about generating traffic and leads, but generating ROI.

Organic traffic and sessions/pageviews are still the most taiyuan mobile database common indicators of success for most organizations, but ROI is becoming increasingly important as businesses look for direct financial returns from their content efforts. Meanwhile, other traditional SEO metrics like backlinks, session duration, and bounce rates are still important, although we’re seeing a plateau in the importance of social shares.


Content marketing teams are generally small. The vast majority of companies operate with content marketing teams of 1-3 people despite survey evidence that these teams are slow to grow. Typically, the majority of these teams consist of a copywriter, SEO specialist and/or content strategist while over the past year there has been a decline in the number of social media managers on these teams.