Ideas and previously

[hasan018542]

But they can get lost. You roll out that change, and it can get lost in the noise, the seasonality, other sitewide changes, Google algorithm updates, things your competitors get up to. That's what we're trying to spot and avoid. What can you learn? So what can we learn from losing tests, and when can they benefit us as a business? Well, one of the, perhaps, counterintuitive benefits is the drop in effort that you might be asking of your engineering team.


If you have all these i you're asking your team to build usa business email list all of them, but if you run tests and you find that some of your ideas were negative, some of them were ineffective and weren't going to benefit you, you're now only asking your product and engineering team to maintain the ones that turn out to have a positive SEO impact. We've seen that be up to an 80% drop in SEO tickets for engineering.



So that's one business case right there. But, of course, sometimes your tests look like this, and so actually the business case is about avoiding those negative impacts on your website. Tactical examples So I've got a couple of tactical examples that I thought would be good to run through that might be useful in your situations as well. The first one is a case of removing SEO text. So we've seen many cases where think, say, a category page on an e-commerce website, for example.