The "corporate" character of domain mail is given by the special recognition of the address. When the mailbox does not contain a common (public) domain, which is used by all other clients, but the domain of the main website of the company, this emphasizes the special status and importance of the letters sent by the company.
Tasks and at the same time advantages of corporate mail
Brand recognition . When the email domain fully new-zealand phone number data matches the address of a familiar website, the client makes direct associations. The domain is one of the attributes of the brand book, along with the logo, corporate colors, fonts and other elements of a recognizable style.
Increase in the percentage of opening . The effect is achieved primarily due to recognition. The client can easily remember the company/brand, and therefore knows for what reason they will be bothered in the letter.
Reducing the percentage of getting into spam . It's not just about recognition. The requirement to send out advertising mailings from corporate addresses is clearly spelled out in many common mail services: Mail.ru (VK), Google, etc. For example, by adding your domain to the Mail.ru postmaster, you can also additionally track your statistics and rating.
Organization of business processes . The main business process associated with corporate mail is communication between employees, as well as communication with clients in the format of personal correspondence. Many ready-made corporate mail services come with a number of additional tools: an office suite, a corporate cloud (storage), software and solutions for conferences, task lists, corporate messengers, etc.
Increased security . Corporate addresses allow clients to communicate with specific employees. Plus, you can create general addresses that connect to entire departments or services. They can collect incoming correspondence or, for example, feedback from clients. But the trick is not so much in separation, but in where the data is stored and who controls it. When using corporate addresses, all data, including client contacts and correspondence history, is stored under the control of business owners. It is harder to destroy or take control of them. And if someone suddenly quits, you will not lose your client base and will be able to continue working based on the correspondence history. Even completely deleted employee mail is easily restored from backups.
Lost Mail Collection . Many corporate mail services provide collection of letters sent to non-existent or deleted corporate addresses within the same domain. This way, important information will not pass you by.
Advertising and informational mailings from a corporate address are an effective continuation of any marketing activities.