If I had asked you this question in the 90s, this number would be directly related to the quality of the commercial point you chose .
A dental clinic in a place where people pass by frequently russia number have everything it needs to be successful. It would reach all the people who would be passing by.
But then came the internet, and in short, we can say that it became the city's main avenue. You can now reach (literally "now") almost everyone in your region, or even in the country! Isn't that amazing? And the best part is that you can identify and interact with those who are in need of your service or product at that exact moment.
If you are a dentist working in Curitiba, for example, you should know that on Google alone there are more than 38,000 searches per month from people looking for dental services using terms such as “dentist in Curitiba”, “teeth whitening”, “porcelain veneers” among others. The internet, more specifically digital marketing, has revolutionized all of this.
We also cover this topic in the Harve Digital Marketing Training
This same opportunity applies to other segments.
So just go ahead and do it?
With the growth in the use of digital marketing for entrepreneurs, tools have made it increasingly easier for a person without professional knowledge to create campaigns on Facebook, have their company on Google, get in touch via email marketing, among other actions.
In fact, you don't need an agency or a professional to carry out your communication. Furthermore, no one knows your audience better than the entrepreneur himself .
But this does not mean that digital marketing for entrepreneurs should be carried out without planning and without quality. This is what will directly impact the result. A job well done is what will make the difference between you investing R$5 and receiving R$50 or investing R$5 and receiving R$1.
The way to choose and buy is the same
The importance of planning and executing digital marketing for entrepreneurs is the same as marketing in the physical world.
When we evaluate something to buy from someone, our subconscious looks for signs to avoid risks. In the real world, when evaluating a restaurant, we notice the cleanliness of the place, the hygiene of the waitresses, and the care taken with the customer. To our brain, these are signs that the place is safe.
Look at this example. If I were to invite you to lunch and I were to pay for your lunch, where would you choose to go?
The choice is unanimous, but if I told you that the food in option 2 is made with more hygiene and quality than in option 1, you wouldn't believe me, right? The fact is that we draw several unconscious conclusions that already make the decision for us based on our tastes and our past. The reason would only be to justify what our emotions have already chosen.
It works the same way on the internet. The quality of the image in the post, the relevant and well-written content, the comments from other people, and the service provided after we leave contact are great signs of credibility that provide security when making a purchase.