How behavioral emails improve customer retention

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Click-through rates must feature in the reports generated by your automated reporting tool because they help you gauge engagement. Link click-throughs give you an idea of how many engaged subscribers your email marketing campaigns generate. As with email opens, high CTRs are desirable because they show you’re doing something right. The opposite is true for low click-throughs, which indicate that your marketing copy isn’t convincing enough to make your subscribers take action.

For the best results, let your marketing team slovenia telegram database use A/B testing when analyzing clicks. The team can create two versions of the same email campaigns and see which one generates the most clicks. This campaign performance data will not only make their email marketing reporting more accurate but also aid the development of future email campaigns. Conversion rate When rolling out campaigns, one of your goals should be that your email marketing efforts result in your subscribers taking a specified action.

The action could be anything from signing up for your app, purchasing one of your products, or responding to a survey. When your subscribers take the action you want, the campaign is said to have successfully converted them. Your campaign’s conversion rate measures how many of these subscribers you were able to convert. As key performance indicators go, conversion rates are incredibly vital to measuring campaign effectiveness. They tell you how many subscribers answered your calls to action and are an excellent indication of effective marketing tactics.