To give you a clearer idea of the importance of Calls to Action for Content Marketing, it is enough to make a simple analogy: CTAs are to the strategy what stops are to the bus. In other words , it is through them that potential customers interact with campaigns, either by guiding them to landing pages or by having them download a relevant offer.
However, to make those visitors actually agree to enter whatsapp philippines that “stop” and embark on the path to conversion rates, it is necessary to align the foolproof techniques of design, text and strategic vision within a simple button.
In this article, you’ll say goodbye to the tired “download here” recipe and learn 7 ways to create CTAs that actually convert. Let’s get started!
1. Emphasize the benefits
You’ve probably heard the cute expression before: “if it’s free, it’s better.” Well, in the digital world it’s no different. The words “free” and “gratis” have an incalculable power to provoke the click of a visitor – after all, who doesn’t like receiving something without having to pay a cent? Also, make it clear what the user will gain by clicking on the CTA, emphasizing the benefits at the expense of the action itself. In short, explain what the VALUE OF THE OFFER is.
Example: [Read all the content of the Universidad Panamericana tests for free] is better than [Download all the content of the Universidad Panamericana tests]
2. Be short, concise (and creative)
Experts recommend a limit of up to 150 characters to convey an effective message within a CTA without it becoming annoying (and causing the user to give up clicking). That is where the true talent of the copywriter lies; writing a pleasant call to action that is not obvious and manages to capture the user's attention. A good option is to use creativity and think "outside the box."
Example: [Y=KX. If you don't know the answer to this formula, your best bet is to click!] instead of [Enroll Now in the 2016 University Entrance Exam Preparatory Course]
3. Focus on the objectives
The main objective of any Call to Action , as the name suggests, is to encourage an action. But what kind of action? That will depend on your objective. What do you want the visitor to do? Download an e-book, subscribe to the site's newsletter , or schedule an interview with a consultant? All of these objectives need to be clearly translated into the buttons using imperative verbs such as "I want."