Defining your business strategy

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Ultimately, opening an online store is a strategic step for anyone who wants to expand their business and exploit the potential of the digital market.


To start a successful e-commerce business, it is essential to have a clear and well-defined business strategy . An effective strategy must consider the chosen business model and the ability to invest in marketing to create visibility. Entrepreneurs can choose between selling on marketplaces such as Amazon or eBay or developing their own e-commerce , based on their financial situation and knowledge of digital.

For early-stage companies with limited resources, a hybrid business model like dropshipping can be particularly advantageous. This approach allows you to sell products without having to stock them, thus reducing the initial costs and risks associated with investment. However, regardless of the model you choose, it is crucial to set clear goals and have a defined marketing plan for at least the first 12-18 months .

Another essential element of the business strategy is bulgaria whatsapp number database the Value Proposition, which clarifies the unique value offered to customers. It must be concise and immediate, allowing potential customers to quickly understand why they should choose your online store over competitors. In this way, your business will be able to position itself distinctively in the market and attract loyal and satisfied customers.