What features are important for business?

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Site visits, bounce rate, time spent on site, user location and device type. This data can be obtained through counters on the site.
Costs, impressions and clicks from advertising platforms such as Yandex.Direct, OZON, VK and others. This is possible thanks to integration with advertising channels.
Information about applications, sales, average check and revenue. Such data is received through integration with the CRM system.
Data on the number of calls and average response time. These indicators can be tracked by integrating the system with telephony or call tracking.
Collecting all this data will help you see the big picture and make more informed decisions.

When choosing a service for end-to-end analytics, pay attention to the features that will help you achieve your business goals. Here's what makes Roistat a useful tool:

Analyze multi-channel metrics to track metrics from the first advertising touchpoint to the completed transaction, and understand which source led to the actual sale.
Automated reports that help quickly assess the effectiveness germany whatsapp number database of advertising campaigns and their impact on sales make the work of marketers easier.
A system that segments clients by various parameters: traffic sources, funnel stages, regions, etc.
What does the price usually consist of?
The price of end-to-end analytics services is usually formed from several factors that are important for the business:

Connected sources : The more advertising channels or CRM you connect, the higher the price, since integrations require additional resources.
Traffic and requests . The cost increases with the increase in the volume of data, since processing and storing information requires additional costs.
Depth of analytics : Advanced metrics and forecasts cost more because more complex analytics require additional features.
Rates and service : A full package with personal support usually costs more than a basic one, as it includes more services.
End-to-end analytics Roistat
Roistat's end-to-end analytics collects all marketing and sales data into one system, allowing companies to evaluate the effectiveness of advertising channels, reduce unnecessary expenses and accurately calculate key indicators such as ROI, cost per lead, number of sales and much more.

This improves cost control, increases profitability and helps you make informed decisions to optimize your marketing strategies.