What does the client already know about similar products or services?

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Has he or she cooperated with your competitors? In this way, you will select several segments of buyers according to different criteria: awareness of the product and its competitors; purchase history; business profitability; company size; problems at this stage of development. Read on the topic: How to work with a client base: rules for cleaning the sales funnel What emails should be included in a B2B newsletter? Each category of letters solves its own problems. Let's see what types of letters must be included in the B2B mailing list.

Welcome series. Letters that are sent as soon as azerbaijan whatsapp number data the client has left a request on the website, communicated with the manager, etc. The main task of this series of letters is to introduce the client to the company, tell about its competitive advantages. Educational series. Typically, a B2B product is complex. To sell it to a customer, you need to help them understand it. This could be a series of emails explaining the product's functionality and benefits, usage, etc. Trigger emails. These are emails that are sent after a certain scenario occurs.

For example, a user has paid for a monthly subscription and now they receive a payment reminder once a month. Regular mailings. Helps to stay visible to clients. In such mailings you can send current news from the sphere and company news, useful materials, new articles from the blog. Read on the topic: How automated email newsletters help businesses earn more How to Use Email Marketing Tricks with B2B Buyers Each letter should provide your potential client with specific information that is relevant to them at the time they open the letter. And relevance directly depends on the stage of your communication with the buyer.