How to protect your email list from spam

[Rakibul200]

This is especially the case for ecommerce businesses. However, in order to get the most out of clv, you need to retain, upsell, and cross-sell your customers. In order do that in a world of increasing noise and competition, you have to stay top-of-mind. And email is still the top way in which most people would like to be reached. When creating customer retention emails that keep you relevant, you have to remember it’s not about selling.

It’s about providing value. Share information, tell a gambling data turkey story, offer exclusives, brighten a day — when you show up with value in your customers’ inboxes, they’ll shop back up in your “checkout” line. Related: why email is the customer retention tool referrals lower acquisitions costs each time a customer makes a purchase, they are becoming more comfortable with you and are therefore more willing to refer you onto someone else. After purchases, customers refer percent more people to a business than a one-time purchaser.

Repeat customers can actually increase profitability not only by making more purchases but by attracting more clients through word of mouth. It’s nearly free marketing — the only cost is retention. The key to retaining your customers in a way that encourages them to refer is to make them feel like they are part of your brand’s family. And families stay in touch. By emailing your customers with timely, relevant content on a regular basis you’re continuing to build your importance in their lives.