Hashtags are tricky—if you misuse or overuse them, they can do more harm than good. Use them strategically to boost impact and reach.
Here are four tips on how to optimize your LinkedIn hashtags.
Use LinkedIn analytics to refine your hashtag strategy
Improve your strategy over time by understanding how denmark b2b leads the hashtags you’re currently using are contributing to your brand’s visibility and engagement on the platform.
Use LinkedIn hashtag analytics to track the performance of posts with specific hashtags. Access the platform’s built-in analytics tool or use a third-party software like Sprout for in-depth data exploration and a visual perspective.
Screenshot of Sprout Social tracking engagement metrics.
Based on hashtag analytics, tweak your hashtag choices for future content. For example, you might find #digitalmarketingtips is more popular with your target audience than #marketingtips. Or, you might find certain hashtags increase your reach but others get you higher engagement.
Click here to learn more about using overall LinkedIn analytics.
Use hashtags sparingly and strategically
Don’t spam your posts and articles with hashtags. Use a mix of niche and popular hashtags to balance reach and targeted engagement.
In LinkedIn posts, we recommend using 3-5 hashtags that are most relevant to your content. Here’s an example of how Pipedrive does it:
Tips for optimizing your hashtags on LinkedIn
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