PR and SEO were seen as two different marketing disciplines

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Off-Page SEO Tactic #4: PR
For a long time, but in recent years the boundaries have blurred and the two activities have merged.

Digital PR is now the link building tactic of choice for many SEOs, as it is the djbouti email list perfect way to earn authoritative links at scale . You can use PR tactics to promote a great story and its related linkable assets, and earn significant volumes of links as a result.

A recent study found that an average campaign earns links from 10 to 24 unique linking domains.

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PR contributes to off-page SEO signals in many different ways beyond simple link building. A great PR campaign can also:

Increase brand awareness and subsequent brand searches
Make your company known to your target audience and get them talking about you
Bring referral traffic
Position yourself as a leader in your industry and help build trust signals