What is intelligent automation (IA)?

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Intelligent automation is the blending of AI with robotic process automation (RPA) and is often used synonymously with AI automation. By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and lithuania b2b leads workflows.

Call out card defining Intelligent automation. It reads, Intelligent automation is the blending of AI with robotic process automation (RPA) and is often used synonymously with AI automation.
This translates into streamlined operations and improved productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

For instance, intelligent automation can be used in multi-step email campaigns, like a promotional campaign where each step can be automated based on the recipient’s behavior. This eliminates the need for manual reading of every response for further action as it gets automated based on pre-defined conditions. Thus, making you time-efficient while enabling campaign management at scale.

How AI automation benefits businesses
AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. Let’s dig in further to see the benefits of intelligent automation.

Bonus resource: Use this workbook to identify the pain points in your current processes and transform them into strategic goals for your AI social marketing strategy.

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