GTM Integration with Google Analytics and Other Tools
Google Tag Manager (GTM) is a powerful tool that allows for integration with many analytical and marketing platforms. One of the most popular uses of GTM is connecting it with Google Analytics , which allows for effective data collection and analysis of user behavior. In addition, GTM also supports integrations with tools such as Facebook Pixel, LinkedIn Insight Tag, and e-commerce platforms.
Basics of setting up with Google Analytics
Google Analytics (GA) is the go-to tool for analyzing website traffic. With line phone number data GTM, you can integrate GA in minutes, without having to edit your website code.
Create a new tag in GTM:
Go to the "Tags" tab in GTM and click "New".
Select "Google Analytics: GA4 Setup".
Enter GA4 Data Stream ID:
Log in to Google Analytics and go to your data stream settings.
Copy the stream ID (e.g. G-XXXXXXXXXX) and paste it into the tag configuration in GTM.
Assign firing rule:
Select the "Page View" rule to have the tag fire on every page loaded.
Publish changes:
Click "Publish" to activate the tag on your site.
Event configuration in GA4:
With GTM you can easily track events in Google Analytics such as clicks, page scrolling, or form fills.