Increasing user engagement – encouraging users to scroll and interact with your site.
UX optimization – through hierarchical content arrangement.
Improving your SEO results – by placing valuable content in this section.
Additional content and supporting the main message
Below the fold is the perfect place for supplementary content that enhances the main message and provides additional information to users. This section is a good place to include:
Detailed descriptions of products or services.
Longer form content, such as blog articles, that a user can discover as they navigate the site.
Sections that contain video or interactive elements that engage your audience.
Elements that encourage you to continue scrolling through the page
Designing the below the fold section should focus on elements that effectively ig phone number data grab the user’s attention and encourage them to explore. The most important ones include:
Customer Opinions, References
User opinions and reviews build trust and are an important element in the decision-making process of potential customers.
Extensive product or service descriptions
Detailed information about the offer, such as technical specifications, instructions for use or benefits of purchasing, help the user make an informed decision.
FAQs that address user concerns
Answers to frequently asked questions can be placed in this section to make it easier for users to access key information without having to leave the page.
How does below the fold affect user engagement and bounce rate?
Why can a well-designed below the fold section increase time on page?
A well-designed below the fold section engages the user and encourages them to continue scrolling , which directly increases the time spent on the site. Elements such as additional information , customer testimonials , or interactive content (e.g. videos, quizzes) arouse curiosity and help build engagement.
What content is best placed in the below the fold section?
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