This is why Tumblr represents a great marketing opportunity for brands that target this audience. However, this social network is still relatively unknown to many marketers, so today I want to present you with a basic guide to understand it and thus be able to get the most out of it within your content marketing strategy.
(By the way, if you want to know how to pronounce Tumblr, click here
What is Tumblr?
Tumblr is a social network and microblogging platform where filipina telegram users have the opportunity to share different types of content, be it text, photos, quotes, links, chats, audios or videos. They can also follow other blogs of interest.
This platform, launched in February 2007 by David Karp, has already celebrated its first 10 years of existence, during which time it has managed to gather the not inconsiderable number of 364.6 million blogs .
What should you know about Tumblr?
Tumblr is the fastest growing social network, surpassing Pinterest and Instagram.
As of January 2017, this social network had more than 550 million registered active users . This places it in the top 10 of the most popular social networks in the world.
I already mentioned that the majority of Tumblr users are under 25. Well, here are the numbers :
47% of users are between 16 and 24 years old
29% are between 25 and 34 years old
16% are between 35 and 44 years old
7% are between 45 and 54 years old
And only 1% are between 55 and 64 years old
Tumblr is a space built for freedom of expression, individuality, and community. Every brand that comes to Tumblr needs to bring something unique, original, and human.
Tumblr is an excellent tool for generating engagement . Users of this platform are very loyal to it and take all the interactions and relationships that arise there very seriously.
In that sense, the number of followers is not as important as the quality of the interactions. So don't just post things selfishly: cultivate meaningful relationships.
Unlike other social networks, Tumblr allows you to customize your space down to the last detail. You can design it from scratch or use the paid and free templates that you will find on the same site .
Not everything on Tumblr is microcontent. There are also those who use the platform to write longer, more in-depth articles.
You also have the option to save your posts as drafts or schedule their publication.
The most activity on Tumblr happens between 5:00 and 7:00 p.m. That's why it's not recommended to post before 4:00 p.m.