ind a good subject line
. Your subject line determines whether recipients open your email or send it straight to the trash, so it’s a good idea to have a subject line that grabs your recipient’s attention and convinces them to open your email.
A good trick for this is to use the recipient's name - according to Backlinko , personalized subject lines like these increase response rates by over 30%.
For example, rather
"New 20% spring savings!"
It would be better to write:
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"John, don't miss out on these 20% savings!"
Make emails mobile friendly
Next, make your emails mobile-friendly. A 2021 HubSpot study found that mobile devices are the top method people choose to view their emails, accounting for 41% of email views, ahead of desktop users.