LinkedIn analytics report showing trends in post impressions

[fomayof928@mowline]

Use tools like Sprout Social to measure day-to-day changes in addition to averages over time.

Sprout Social's LinkedIn Report shows impressions as a line chart italy b2b leads and table, highlighting how many times your content was seen during the reporting period.
Follower metrics
Followers represent people who have actively subscribed to your company page and content. In a way, they make up your brand’s community on LinkedIn.

When you understand who your followers are and where they’re coming from, you create more engaging content. Plus, you can assess your brand’s popularity on the platform.

Total followers: The total number of users following your company page. Depending on your goals and industry, the follower count reflects your brand’s popularity and trust.
Organic followers: The number of followers you gained without spending money on advertising. These users found you through search engines, shares or feeds, and have shown genuine interest in your brand or content.
Sponsored followers: The number of followers you gained through advertising. This metric helps you gauge the success of sponsored posts and campaigns.
Follower trends: Track the number of new followers within any given date range. Are your followers increasing or decreasing over time? The follower metrics graph also shows whether there’s a sudden drop or spike in organic or sponsored followers.
Follower demographics: Learn about who your followers are. You can filter this data by location, seniority, industry, company size and job function. Use demographics to create more targeted content that resonates with your followers.
Sprout also aggregates audience demographics data for you. As shown below, Sprout breaks it down clearly by seniority and job function.