Users coming from search engines show higher conversions on average than those from other Internet marketing tools. This can be explained by both the sales funnel stage (hot demand) and the cognitive distortion ("I found everything myself").
Cognitive bias makes people trust search results more
Popularity of search engines
According to the international analytics service Similarweb, Google is the most popular website in the world. In China, it is the Baidu search engine. In Russia, it is the Yandex search engine. In the Czech Republic, it is the Seznam search engine.
The top 10 sites by popularity include 4 search engines
The site in 12th place in the world ranking of Similarweb (this is the site Pornhub.com) has a traffic of approximately 15,000,000 users per day. It is scary to imagine what kind of traffic the site in 1st place has - Google.
colossal audience of users who are already looking for products, goods job seekers phone number data services. 100,000,000 users per day, no less. Yandex traffic is estimated at approximately 55,000,000 users per day.
- Evgeny Letov
User visibility zone
Search engines Yandex and Google track user behavior in search results. When a user has formulated a need, entered a search query, then, according to research, he is more likely to click on the upper left corner of the search results.
The heat maps of clicks in search results in Yandex and Google demonstrate confirmation of this hypothesis.
Left clicks → read from left to right. Top clicks → there is energy for recognizing annotations.
If the company's website is in the visibility zone for a user's query, the user is highly likely to click on it. It is vital for the website to be searched in this place!