The General Data Protection Regulation is a regulation enforced by the European Union (EU) that governs data privacy and security. Implemented in May 2018, it’s considered one of the strictest privacy laws in the world.
The GDPR applies to any organization bulgaria whatsapp number data processing the personal data of EU residents, regardless of whether or not the organization itself is located in the EU. This means that the GDPR has global implications for businesses with international customers. For example, a business in the US that serves customers in France, Germany, or any other EU country must abide by the rules of the regulation to avoid penalties.
These penalties can be huge. For severe violations of the regulation, fines can be as much as €20 million or 4% of annual turnover – whichever is higher. So, it’s safe to say that all marketers that deal with EU citizen data need to take the GDPR very seriously indeed.